Edwards Brothers Home > Our Services > Life of Title Philosophy

Our goal is the same as yours—to print the right quantity at the right time on the print engine that offers the greatest efficiencies for us and you. We call this concept Life of Title® and it's our solution for helping you manage inventory and associated costs by printing more closely to actual demand. The result is the maximization of a title's revenues and profits from cradle to grave.

Utilizing our digital platform and short–run offset capability means you can print books when and as needed—without an unnecessary investment in inventory that may never sell. It's a smart approach to meeting customer demand without overextending yourself.

Make money

With short run printing, titles never have to go out of print, helping you make money on sales of slow-selling titles that would otherwise go out-of-print or never get printed in the first place. You can also put out-of-print titles back into production so you never have to say no to an order in hand, whether it's for one copy or several thousand.

Save money

Short run printing provides an affordable way to print and reprint books in small quantities. This saves you money on inventory and warehouse space and significantly reduces or eliminates the need to write off and destroy or remainder excess stock.

Grow profits

Now more than ever, it's important to realize that inventory is not free and that printing more than you need just to drive unit costs down doesn't make sense. By focusing instead on the total costs of doing business and by printing only what you need when you need it, you'll reduce inventory and associated costs and improve your cash flow and your bottom line.

Printing Basics: Which Press to Use?

Selecting just the right press for your job is our specialty. No matter whether you print one copy or thousands, Edwards Brothers has a print platform to meet your needs.

Web

Use a web press when you want to maximize your revenue opportunities by filling all the distribution channels available to your organization. This typically means print runs greater than 1,500 copies.

Sheetfed

Use sheetfed presses to fill distribution channels for more modest–selling initial runs and to replenish inventory for moderate–selling backlist titles. Typical print runs range from 300 to 1,500 copies, depending on page count.

Digital

Use digital printing to fill the short- and ultra-short run needs of the market place, maximizing the revenue and profit of every title. Typical print runs range from 1 to 750 copies.